Cultural Trails to boost Peak District business

This is an archived press release

Wednesday 27 October 2004

27 October 2004

Cultural Trails to boost Peak District business

Fancy following in film-stars' footsteps across the Peak District - or checking out the setting of a favourite book?

Soon visitors will be able to - with the help of a new Cultural Trails project aimed at creating themed trails to guide visitors around the area.

Movies, TV series, literature, food and drink, heritage and nature could all provide topics for ten themed and packaged trails - and the project's organisers are seeking rural businesses who could benefit.

The Cultural Trails project is being put together by the Peak District Interpretation Partnership, not only to tell the story of the area, but to stimulate the rural economy.

Combining information, marketing and business support, the project will encourage visitors to explore the trails and use visitor attractions, shops, pubs, cafes and restaurants, accommodation, craft centres or local produce suppliers along the way.

Among possible movie and literary subjects are this autumn's filming of Pride and Prejudice in the National Park, while Wuthering Heights included scenes near Hathersage.

History, the landscape and wildlife will provide more rich themes, with an abundance of stately homes, historic churches, railway and mining heritage, dams and nature reserves.

A key aim will be to promote the trails and market businesses linked with them. It will include trail guides, local displays and events, plus a website with a wide range of downloadable resources to encourage visitors to use them. Small businesses will be encouraged to develop creative ways to play their part in promoting the different trails.

Project officer Gavin Bell said: "We'll be holding a series of seminars at various locations over the next year to develop the themes and content of trails and build links with businesses.

"We are looking for businesses that would like to become involved and make use of this new opportunity to promote themselves to visitors. We want the trails to have the widest possible benefit for many of the small rural businesses of the Peak District."

Funding has come from the Peak District National Park Authority, National Trust, English Nature, Severn Trent Water, Staffordshire Moorlands District Council, Staffordshire County Council, Derbyshire Wildlife Trust, Staffordshire Wildlife Trust along with the Rural Action Zone and European Union Regional Development Fund.

For more information please contact Gavin Bell, Project Officer on 01433 620373 or email

This is an archived press release

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