This is an archived press release
Friday 17 September 2004
17 September 2004
Hollywood takes pride in a Peak location
Tourists could be set to follow the stars to the Peak District after Pride and Prejudice hits movie screens worldwide next year.
Tourism marketing officials hope the film - which starts shooting around the Peak District later this month with a star-studded cast - could inspire visitors from the UK and abroad.
Peak District tourism marketing manager David Bourque said: "The filming of a major costume drama like this can be a great showcase for an area, having an impact on a much wider audience than just these shores. A film's links can be a great driver for tourism and it can last for years."
Jane Austen's Pride and Prejudice is one of the best-loved novels in the English language with a huge following around the world.
The movie version, starring Keira Knightley (Pirates of the Caribbean), Matthew MacFadyen (BBC's Spooks) and Dame Judi Dench, is being made by top production company Working Title, whose hits include Four Weddings and a Funeral, Notting Hill, Billy Elliot, Bridget Jones' Diary and Love Actually.
The Peak District locations include Chatsworth - Jane Austen's model for Mr Darcy's Pemberley country seat - the National Park's Eastern Moors Estate including Stanage Edge and North Lees Hall - which is also featured in Charlotte Bronte's Jane Eyre - and land off the Snake Pass.
David Bourque added: "We would expect that hotels, shops, bed-and-breakfasts, pubs and tea rooms throughout the Park will increasingly benefit from film-related tourism. And recent improvements in public transport by both rail and bus will help the drive.
"The Peak District already receives a huge number of visitors and the National Park is the second most visited in the world. Our focus is not necessarily on generating ever more visitors, but on improving the quality of the visitor experience and boosting the local economy by encouraging people to stay longer and to increase their spending."
The Peak District has a long association with film and countless TV productions. Lyme Park and Longnor provided the backdrops to the famous TV version of Pride and Prejudice starring Colin Firth, and Hollywood movies Jane Eyre and the Princess Bride were also shot in the region.