This is an archived press release

Tuesday 11 May 2004

11 May 2004


Diners are being urged to seek out the Peak next week when a new campaign is launched to put the Peak District on the culinary map.

Derbyshire Food and Drink Week, from 17 to 23 May, will be promoting the new Peak District Cuisine logo for restaurants, bars and cafes to display on their menus and advertisements.

To qualify, chefs must use locally-sourced meat, fish, cheese and other produce to create innovative dishes - which many do already - and the logo will give them the chance to let the world know it.

The idea is to stimulate not just appetites but also the local economy, creating a special dining experience and encouraging visitors to spend more on local produce.

A week-long series of events has been drawn up by the scheme's organisers, University of Derby College at Buxton, in collaboration with the Peak District National Park Authority's New Environmental Economy programme and Derbyshire County Council.

Throughout the week, diners in participating venues can enter a competition to win a meal for two at any of the 36 Peak District Cuisine establishments. Highlights include:

On Wednesday May 19, visitors to the Good For You Whole Food Café in Matlock can watch fair-trade food specialist chef Mike Cullen cook up some culinary magic, and try samples from the Peak District Foods group.

On Thursday May 20, a Taste Trail will lead Ashbourne visitors round a host of tempting Peak District Cuisine restaurants, bars and cafes, and at the Town Hall you can call in for coffee and samples of local food.

On May 22-23 the Derbyshire Food and Drink Fair, at Bolsover Castle, organised by Derbyshire County Council, will feature 70 stands selling local produce, together with a wine tasting, cookery demonstrations and a hog-roast cooked by College Chef Lecturer Mark Hudd. Catering students will vie with each other to create the best menu using local ingredients in a competition judged by celebrity chef James Martin. It is hoped this will lead the way to an annual contest for the best recipes.

Peak District Cuisine Project Officer Sheila Russell said: "We have a tremendous asset in the fine food being grown, processed and cooked in the Peak District by very hard-working people committed to the highest standards.

"The Peak District Cuisine scheme is the ideal opportunity to let the wider world know about our excellent produce, and to boost the local economy at the same time."

This is an archived press release

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