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PEAK TOURISM WEBSITE TOPS ONE MILLION HITS A MONTH

This is an archived press release

Tuesday 6 July 2004

6 July 2004

PEAK TOURISM WEBSITE TOPS ONE MILLION HITS A MONTH

The official Peak District tourism website launched in January is booming - attracting more than one million hits per month.

The site - www.visitpeakdistrict.com - notched up an incredible 1.3 million internet hits in both April and May, resulting in more than 6,230 requests for the Peak District Visitor Guide in the first six months - compared with 4,000 for the whole of last year.

The website, as well as giving information about 500 events, places to visit and things to do, also has 400 advertisers from restaurants and pubs to hotels, shops, craft centres and outdoor pursuits, and features a special offers section.

It is just one element of a £500,000 campaign to boost tourism under the Peak District and Derbyshire Destination Management System (DMS) project. It was set up 18 months ago as a direct result of the foot and mouth disease outbreak. Although there were no confirmed cases in the Peak District, tourism was affected with a reduction in visitor numbers.

The project, which encourages tourism businesses to adopt the Peak District brand, is a partnership between the Peak District National Park Authority, Derbyshire Dales, High Peak and Staffordshire Moorlands councils.

Though the area is far from short of visitors now, with 45 million a year, the campaign is aimed at encouraging people to stay longer and spend more - tourism generates more than £500m a year for the local economy as well as thousands of jobs.

The Peak District DMS Manager Martin Emery, based at High Peak Borough Council, said: "We're delighted with the success of the website and it has surpassed our expectations. We are getting feedback, both from the service-providers who say that bookings are being made as a result of the site, and also from visitors, the majority of whom rate it very highly."

Businesses wanting more information should contact Destination Management System project manager Martin Emery on 0845 129 7777, ext 4541 or their local Tourism Office.

This is an archived press release

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