This is an archived press release

Monday 21 June 2004

21 June 2004


Peak District National Park Authority member Sue Prince was surprised and delighted to be awarded the OBE in the Queen's Birthday Honours.

Sue, who with husband Terry runs an organic farm and holiday business in Ilam, near Ashbourne, was recognised "for services to tourism and farming in the East and West Midlands."
But that simple citation hides a mountain of achievement which started in 1985 when she joined the Peak District Farm Holiday Group.

As an artist and book illustrator she soon became responsible for marketing, training, and project-managing a government-subsidised drive to modernise farm guest-houses, update the group's IT and launch a publicity campaign.

This led to an appointment to the North East Staffordshire Single Regeneration Board which seeks to support economic developments, and she was appointed to the membership of the Peak District National Park Authority in 2000.

Sue quickly took up a leading role as manager of the Peak District Foods for Tourism project having also worked within the 'Make the Most of your Milk' campaign. Both schemes involve partner-bodies to market the best of the Peak District's produce in a way that would not be possible by individual businesses.

But Sue emphasises, "All the work that I've done in the Peak District has only been possible because of the supportive and sustainable philosophy of the Peak District National Park Authority.

"I couldn't have done anything without that context and without the members of Peak District Farm Holidays, Peak District Foods, the incredible help of the Authority's officers, or without Sheila Russell of Peak District Cuisine, the University of Derby, and my own community in Ilam."

Sue also paid tribute to her husband: "Terry should have half this award," she said. "He's been so supportive, he believes in what we're doing." The couple's daughters, Alexandra, 25, and Gabrielle, 23, who work near Oxford were also jublilant at their mother's success.

Peak District National Park Authority chair Tony Hams said: "This award is richly deserved and we are delighted that Sue's tireless work in the areas of farming and tourism has been recognised by Her Majesty."

This is an archived press release

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