This is an archived press release
Wednesday 9 February 2005
9 February 2005
The Prince of Wales boosts Peak District farming
Organic farmer and food producer the Prince of Wales will show support for fellow farmers on a visit to the Peak District National Park on Monday February 14.
The Prince, as president of Business in the Community, will make a private visit to an organic farm and holiday centre, meeting producers involved in Peak District Foods, which promotes the area's distinctive fare, including cheeses, meat, fish and such delights as Bakewell puddings and oatcakes.
The Prince, who markets produce under the Duchy Originals label, is keen to encourage farmers to adapt and diversify.
Farmers are having to become much more market orientated, and Peak District Foods (supported by the Peak District National Park Authority's New Environmental Economy programme) helps farmers raise the profile of their produce.
Many Peak District farms are exploring other ways to support their businesses - some through tourism, running bed and breakfasts or self-catering establishments.
The Prince will also meet south Peak District civic leaders and members of a voluntary rural ambulance support service, the First Responders, before taking part in a private meeting of Staffordshire farmers.
This meeting, chaired by organic farmer Sue Prince - who is also a National Park Authority member and board member of Advantage West Midlands - will include discussion on how to attract more young people to stay in farming. The Prince has long supported young people's enterprise through the Prince's Trust.