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Popular Peak District

This is an archived press release

Tuesday 5 December 2006

5 December 2006

Popular Peak District

Around 99 per cent of people enjoyed their visit to the Peak District National Park, according to the latest visitor survey.

In addition, 97 per cent said they wanted to return. The survey of nearly 30,000 visitors was carried out by the Peak District National Park Authority at 24 sites around the Park last year.

The survey, carried out with the Moors for the Future Partnership, included both on-the-spot and postal questionnaires, looking into who was coming to the area, why and when they come, and how satisfied they were.

The majority were white British, though a wide range of other ethnic groups came, and they were of all ages, though 16-24 year-olds were the least represented. Just over half were employed, and of postal respondents, most came from the Sheffield or Stockport postcode areas.

The most popular reasons for coming were to enjoy the scenery and tranquillity, and to go walking.

They came throughout the year, the majority visiting at least every three months, mostly at weekends, and the most popular mode of transport was the car.

However, the downside for the local economy was that one in three visitors spent nothing, and the average spend was just £9.65.

A quarter of visitors stayed away from home at least one night, half of these using accommodation within the National Park, but over half of all groups stayed for less than three hours.

Of the one per cent who were not happy with their visit, reasons given included bad weather, insufficient parking, too many people and public facilities being dirty or inadequate.

The Authority’s chief executive Jim Dixon said: “This research was done to find out the character, needs and expectations of visitors. It will feed into our role of fostering the social and economic well-being of the area, and of ensuring that the Peak District’s enduring popularity goes hand in hand with conserving its natural beauty, wildlife and heritage.”

The full survey can be found on the National Park Authority’s website at www.peakdistrict.gov.uk under Publications, or contact its Customer Services on 01629 816200. A summary leaflet of the report is also available from Visitor Centres within the National Park.

This is an archived press release

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