This is an archived press release
Monday 12 November 2007
12 November 2007
Clean and green? Then let it be seen
Eco-friendly Peak District businesses can learn how to shout about their environmental credentials at a free “Green Marketing” workshop on Tuesday November 27.
The workshop will show businesspeople how to maximise their marketing through their support for the Peak District environment and local produce.
Peak District Environmental Quality Mark officer Faith Johnson, who organised the workshop, said: “The special Peak District environment can be a real business asset. If you’re helping protect this environment, then you should shout about it.
“Communicating your green credentials can make all the difference to gaining customer loyalty, repeat business and attracting new clients.”
The Peak District Environmental Quality Mark (EQM) certifies a business’s high environmental standards, and is already used by many businesses to boost their publicity. The distinctive EQM logo can be used in all their advertising, and shops, farms, holiday accommodation providers and craft- producers all over the Peak District now proudly display the EQM sign.
The workshop will include a presentation by Kate Grubb, who runs Eco-Cabins of Shropshire, and already boosts her marketing campaigns by highlighting use of renewable energy, local produce, recycling and ecological building design.
There will also be a presentation about the EQM, and a session on marketing actions people can take for their business. A buffet-lunch of Peak District National Park-produced foods is included.
The workshop is from 11am to 2.30pm on November 27 at the Farming Life Centre, Blackwell Hall Farm, near Taddington, SK17 9TQ.
Places are free and limited to one per business, but there will be a non-attendance fee of £15. The workshop is funded by the Peak District Rural Pathfinder programme.
To book, contact Julie White on 07971 666474 or e-mail firstname.lastname@example.org
To find out more about the Environmental Quality Mark, go to www.peakdistrict.gov.uk/eqm