This is an archived press release
Monday 23 July 2007
23 July 2007
Have a butcher's - Princely picture promotes Peak meat
The beautiful landscape of the Peak District National Park inspired The Prince of Wales when he used his paintbrush to help promote the area’s traditionally-reared beef and lamb.
The Prince’s painting of a farm at Abney, near Hathersage, adorns the label of the newly-launched ‘Peak Choice’ – ethically-produced premium meat from the Peak District, available at www.peakchoice.co.uk and local outlets.
The watercolour was inspired by a picture taken by Peak District National Park Authority photographer Ray Manley.
‘Peak Choice’ is the brand-name of a farmer-owned co-operative set up directly as a result of HRH’s concern about the economic difficulties faced by Peak District hill-farmers after several visits to the area.
As president of Business in the Community, The Prince asked the organisation to explore new ways to help Peak District farms stay profitable while maintaining the traditional, sensitive environment of the National Park.
‘Peak Choice’, and the Peak District ‘Dairy Wagon’ – a mobile training facility for dairy-farmers to add value to their milk by making yogurt, cheese, butter and ice-cream – were the result.
Organic farmer Rosemary Lowe, a member of both ‘Peak Choice’ and the ‘Dairy Wagon’, said: “We were delighted that the ‘Peak Choice’ logo could incorporate The Prince of Wales’ watercolour, which aims to show the consumer the beautiful landscape the produce comes from.
“Nowadays there is a growing demand for high quality, sustainable, locally-sourced food, and ‘Peak Choice’ links consumers directly with the farmers producing it.”