This is an archived press release
Tuesday 6 May 2008
6 May 2008
Bluetooth and claws
Visitors to Bakewell with Bluetooth mobile phones can download a new dog-walking cartoon, for free.
A trailer for the ‘Paws on the Moors’ animation, a light-hearted guide to safe dog-walking on the moors, can be received near Bakewell Visitor Centre by following instructions displayed on the building.
Dan Boys, moor care officer for the Moors for the Future Partnership said, “We have temporarily installed a Bluetooth unit, provided by the Peak District Interpretation Partnership, in the visitor centre and the short animation is sent wirelessly to people’s mobiles. Due to the power of Bluetooth technology, the trailer can even be downloaded outside the centre’s opening hours.”
Although around 90 per cent of mobile phones now support Bluetooth – technology allowing computers and other devices to make contact – marketing of this kind is usually only found in big cities.
This is just one of a series of ‘new media’ projects promoting the natural and cultural heritage of the Peak District National Park, and follows in the footsteps of podcast audio trails developed by Moors for the Future.
Dan Boys added, “Receiving information by Bluetooth is free and doesn’t rely on mobile phone reception. No personal information is stored, and if people decline the invitation the unit will not try to communicate with their phone again. But having seen the way people react when the file magically appears on people’s phones I would recommend giving it a go!”
The full 15-minute animation may be downloaded from www.pawsonthemoors.org
The Kennel Club-approved website helps dog-walkers enjoy the Peak District moorlands with their pets, while helping to protect the special landscape, its wildlife and livestock. Dogs should be kept under close control in the breeding season (March 1 – July 31) to avoid harm to nests, lambs, calves and the dogs and their owners themselves.
The website also advises on dog-friendly B&Bs, local kennels, vets and first aid for dogs.
Walkers should also consult www.countrysideaccess.gov.uk to see where temporary access restrictions may be in place.