Green fields highlighted by sunrays through heavy clouds from Curbar Edge

Peak District scheme in finals of Responsible Tourism Awards

This is an archived press release

Wednesday 8 October 2008

08 October 2008

Peak District scheme in finals of Responsible Tourism Awards

Nearly 80 "local heroes" holding the Peak District’s Environmental Quality Mark are thrilled that the scheme has reached the finals of the Responsible Tourism Awards 2008.

The awards, sponsored by Virgin Holidays, recognise organisations worldwide that increase the wellbeing of local people through tourism and put something back to conserve their culture or environment.

Businesses displaying the Peak District Environmental Quality Mark (EQM) do just that. The EQM, managed by the Peak District National Park Authority, is an award to local businesses that achieve high standards of care for the Peak District environment, which in turn benefits tourism.

The EQM is currently held by 44 Peak District food, drink, arts and crafts producers, cafes, restaurants and holiday accommodation, plus 32 farming businesses. They are all credited for a range of environmental benefits and for publicising what they do.

EQM scheme manager Faith Johnson said: “Anywhere customers see the EQM logo, they can be confident the goods and services are locally and ethically-produced, with a reduced carbon footprint.

“In the case of EQM farms - many of which also provide tourist accommodation - people can be assured that the farmers look after special wildlife habitats, archaeological features and traditional buildings.

“I’m delighted for the EQM-holders that we’ve been short-listed for the Responsible Tourism Awards. They are the local heroes of responsible tourism - to have reached the final is a testament to their success.”

The EQM scheme was nominated for the “Best for Conservation of a Protected Area” category. The award-winners will be announced on World Responsible Tourism Day, Wednesday November 12 at the World Travel Market in London.

Find out more about EQM on , and about the awards on

This is an archived press release

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