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Social media promote cycling project

This is an archived press release

Wednesday 23 June 2010

23 June 2010

Social media promote cycling project

Online social media websites are being used to tell residents and visitors about opportunities for cycling in the Peak District National Park.

People can now keep in touch with Pedal Peak District, the National Park Authority’s cycling project, on Facebook, Twitter and You Tube.

Alison Riley, communications officer for the authority, said: “Social networking sites are enormously popular so we hope that people will be keen to share their experiences of cycling in the Peak District and spread the word about the joys and benefits of cycling in the national park.”

A Pedal Peak District fan page has been set up on Facebook to encourage cyclists to share their personal experiences with others and upload pictures or videos of their cycle rides in the Peak District.  Search for ‘Pedal Peak District’ on Facebook.

The You Tube channel www.youtube.com/pedalpeakdistrict features videos of new and occasional cyclists sharing their experiences and reactions after cycling along the trails. The videos are an inspiration to anyone feeling nervous about cycling or who are beginners and want to get involved with the campaign.

Or you can follow the project on Twitter at twitter.com/pedalpeak for news of events and more.

Carol Parsons, who organises the Pedal Peak District events, said: “We’re hoping more and more people will discover the health benefits and fun of cycling in the national park through our programme of events this summer and tell others about it on the social networking sites.”

The events, which are all free of charge, are on the Pedal Peak District website www.pedalpeakdistrict.co.uk  which provides cycling information as well as interactive features including a calorie burner tracker and a logbook to help people keep track of how many miles they have cycled.  Everyone who registers on the website and completes a short survey is entered into a free monthly prize draw to win a bike worth £300.

The online social media campaign is part of the £2.25 million Pedal Peak District project, funded by Cycling England, to encourage residents and visitors of the Peak District National Park to use bicycles more as a healthy, green method of transport, create safe cycling routes between urban and rural areas and link to public transport.

This is an archived press release

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