This is an archived press release
Tuesday 13 March 2012
Visitors and local people alike can find out how to get fit in the Peak District, thanks to the new Active Peak campaign launched during the first-ever English Tourism Week (March 10–18).
Active Peak – put together by tourist board Visit Peak District & Derbyshire and the Peak District National Park Authority – aims to inspire people of all ages and abilities to make the most of the area’s outdoor and indoor activities all year round.
The campaign features popular pursuits such as walking and cycling as well as creative pastimes like dry stone walling and woodcrafts. Mainly publicized online and through leaflets, it will also include a major media campaign with national tourist board VisitEngland after the London Olympics 2012.
David James, chief executive of Visit Peak District & Derbyshire, said: “We’re right at the heart of the UK, and over the years have built a well-deserved reputation as England’s most accessible outdoor destination.
“People from all over the world flock here to enjoy the great outdoors – tackling the challenge of bracing moorland walks, tough upland cycling and exhilarating climbing, rock scrambling and abseiling.
“But it’s not all about living life on the edge – there are plenty of easier options for people who want to enjoy moderate exercise amid stunning landscapes, or to relax and unwind by learning or developing creative skills such as painting or photography.
“Our Active Peak campaign aims to introduce both visitors and locals to the wide spectrum of activities they can pursue.”
James Berresford, chief executive of VisitEngland, added: “It’s great to see Peak Walking Adventures supporting English Tourism Week with some fantastic 2-for-1 offers on a number of picturesque guided walks in the region, including Charms of Chatsworth, the Kinder Scout walk and Derwent Valley. This is exactly what domestic tourism is about – getting out there and enjoying the many and varied attractions on our doorsteps.”
One of the first opportunities to get active in 2012 will be the Peak District Walking & Outdoor Festival. More than 120 walks and other events – including abseiling, geocaching, mountain biking, rock climbing, photography and woodcrafts – will be staged between 22April 22 and 6 May.
The Festival will include The Jane Tomlinson Peak District Walk for All in the Hope Valley on Sunday April 29, when more than 2,000 people are expected to put their best food forward to raise funds for a host of Peak District and South Yorkshire charities.
It also coincides with celebrations to mark the 80th anniversary of the historic Kinder Mass Trespass on 24 April, a pivotal event that helped to pave the way for our current ‘right to roam’ Britain’s countryside.
Find out more about the Active Peak campaign, including social media updates, at www.visitpeakdistrict.com/see-and-do/active-peak.aspx and www.twitter.com/activepeak.