Peak District National Park chief executive’s Eroica challenge

This is an archived press release

Thursday 28 May 2015

Peak District CEO Sarah Fowler cycling for charityPeak District National Park chief executive Sarah Fowler will tackle the Eroica Britannia cycling festival to raise more than £8,000 to buy a powered wheelchair bike for disabled visitors.

The Italian-event inspired cycling festival returns to the Peak District National Park for its second year from June 19 to 21 and tickets are now on sale.

Sarah aims to raise enough money through sponsorship to buy a lightweight all-terrain machine to give disabled riders the chance to enjoy the Peak District’s miles of traffic-free trails. She has entered the 55-mile race but will switch to the 100-mile event if the sponsorship total hits £5,000.

She said: “ Cycling is a great way for people to experience the landscape, discover some great views, visit friendly villages and enjoy local food and drink along the way. I am keen that people of all abilities have the opportunity to experience the national park by bike, which is why I am asking people to sponsor me for the ride at”

The family-friendly boutique festival at Bakewell Showground is dedicated to lifestyle and flamboyant dressing-up in vintage style and design. It includes live music, sports, entertainment and unique shopping opportunities as well as a bicycle jumble.

Tickets cost £10 each for a three-day weekend pass. Eroica Britannia has been named 'The Best Value Family Festival in the UK' as the price for a family of four including camping, parking and festival tickets is under £100. Advance purchase only from

The famously tough but good-looking bike ride – nicknamed #Handsome – will see 3,000 riders in vintage fashions on pre-1987 road-racing bikes. They will set off from Bakewell during the early hours of Sunday June 21.

The route has been planned as a grand tour of the Peak District, including the Chatsworth Estate and the villages of Eyam, Tideswell and Hartington, where there will be mini-festivals and feast stops of local food and drink for the riders. Local businesses and communities will provide food stops and entertainment on the day.

All riders are asked to make a donation when booking to help look after the national park’s traffic-free trails, which are enjoyed by thousands of families every year.

This is an archived press release

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