This is an archived press release
Tuesday 1 November 2016
Tourism in the Peak District and Derbyshire generated almost £2 billion in 2015.
New research* shows that visitor numbers rose by 2.9 per cent to reach 39.9 million, and spending by both day and staying visitors was up overall by 2.9 per cent, at £1.48 billion.
The tourism industry’s economic value increased by three per cent from 2014 to 2015, while the number of full-time equivalent jobs it supported stayed steady at 27,754.
“Tough economic times mean that competition is growing even fiercer in the tourism market, so it’s good to see that the Peak District and Derbyshire is still holding its own in challenging circumstances,” said Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, the area’s official tourist board.
“We’re particularly pleased that, despite the continuing financial squeeze, visitor spending has gone up, bringing more money into the local and regional economy - good news for businesses across the area.
“We’ll be aiming to build on that with a £1.49 million business support programme, financed by the European Regional Development Fund (ERDF), which will help to boost their competitiveness and create jobs.
“Working closely with council and business partners, we’ll also be developing the Peak District brand and cycling market, promoting Derbyshire products and supporting market towns over the next three years.”
Around 400 businesses and their supply chains are set to benefit from the ERDF-funded project, which will run until the end of March 2019. Marketing Peak District & Derbyshire’s partners are Business Peak District, Derbyshire County Council, Derbyshire Dales District Council, High Peak Borough Council and the Peak District National Park Authority.
* The research was compiled by Global Tourism Solutions (UK) Ltd, using the STEAM (Scarborough Tourism Economic Activity Monitor) model used by the tourism industry to measure annual economic performance. It includes Derbyshire and the city of Derby.