Senior management roles and salaries


Regulation 4 of the Accounts and Audit (Amendment no. 2) (England) Regulations 2009 introduced a legal requirement for reporting the salaries of senior employees in order to increase transparency and accountability in local government.

Our senior management team consists of a chief executive and 9 Heads of Service who are responsible for:

  • corporate strategy and development
  • planning and conservation
  • commercial development and engagement

Together, they manage staff and different areas of work so that we can implement the strategies and policies set by members.


  • Chief executive: £88,985 to £94,546

Roles and responsibilities

The following information sets out details of their individual roles and responsibilities

Chief Executive, Sarah Fowler (full-time post)

The Chief Executive has a broad role and is accessible to staff, Members, partners and the public. She takes a lead on key issues and provides support to other directors.

The Chief Executive is the main adviser on strategies and policies, and leads on delivering national park purposes and duties. This includes ensuring that strategies are coherent, effective and of a high quality. All these strategies are guided by the National Park Management Plan.

The Chief Executive is in charge of areas of growth, such as the ongoing commitment to the UK National Parks 'Breathing Spaces' brand and special areas of protection, promoting sustainable development and tackling climate change.

A key function of the role is to lead on the development and exploration of new business opportunities for income generation, including fundraising, whilst ensuring that activities support the core purposes of the National Park. Alongside this the Chief Executive ensures that we provides value for money to the public and demonstrates good financial management through the provision of financial resources and effective control of expenditure.

She also leads on performance issues, setting objectives and deciding priorities. This includes developing our culture to ensure that it is properly structured and has the right staff to enable it to deliver its priorities.

View our full leadership team structure.

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